Land Rover

Land Rover Car

Land Rover is an automotive company founded in 1948 and manufactured by Britishers.Land Rover has its head quarters at Gaydon United Kingdom which the second oldest four wheel brand in the world. Land Rover is owned by Indian Company Tata motors and specialises in four wheel drive after jeep. Land Rover developed a range of four wheel models namely Defender, Discovery, Freelander and Range Rover. Land Rover's research and development goes in Gaydon and it is assembled in Halewood. Land Rover has several owners from Leyland Motor Corporation, British Leyland, Ford motor company to Tata Motors.

The first Land Rover was Centre Steer based on Jeep Chassis and had features like the body was constructed of a lightweight rustproof materials of aluminium and magnesium called Birmabright. This model of Land Rover was resistant to corrosion that built the reputation and long lasting in the worst conditions. Land Rover's early choice of colour was light green as dictated by military surplus of aircraft cockpit paint. Land Rover produced Series I designed for field service which was tested at Long Bennington and where advertised for Rover's site vehicles. In 2007 when Land Rover was under the ownership of Ford motor company planned to sell Land Rover along with Jaguar and on 2008 the sale was completed and was sold to Tata motors with rights to three British brands Daimler, Lanchester and Rover.

Some of the models of Land Rover designed and introduced in different periods are Series II in 1958, Range Rover in 1970, Series III in 1971, Discovery in 1989, Freelander in 1997, third generation Range Rover in 2002, introduction of Discovery/LR3 in 2004, Range Rover sports in 2005. The latest models of Land Rover are Freelander 2, Discovery 4, Range Rover sport and Armoured range rover.

The new models have as a luxury four wheel drive with engine 4.4L TDV8 (diesel), 8 - speed automatic transmission incorporating Drive Select and Paddle Shift, New V8 engine which reaches undisputed performance with output of 510PS. New entertainment features like Logic 7 Hi-Fi system with optional reclining rear seats, LCD instrumental panel and touch screen technology. Jaquar Land Rover owned by Tata Motors has decided to double its production and is a major wealth generator for UK with 78% Land Rovers exported to 169 countries and sales are conducted by dealers and importers and some of Land Rover's Defender, Discovery3 and Range Rover models are built in UK.

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