Mercury

Mercury Car

Mercury is the division of Ford Motor company and is an automotive company launched in 1939. The founder of Mercury Edsel Ford marketed entry level luxury cars under Ford branded regular models and Lincoln branded Luxury models. Mercury's most of the models are based on Ford platforms which used badge engineering. Mercury brand gave excellent performance and was named after the Roman God Mercury who was the messenger of gods. Mercury was sold in U.S, Mexico, Puerto Rico, U.S virgin islands and middle east and was revived as Mercury Marauder in 2003. Edsel Ford created a new brand for luxurious cars which he called Falcon but not marketed under Ford but under a new brand name Mercury. Mercury sold over 65800 cars in 1939 with a 95 horsepower and V8 engine.

Mercury was introduced in two forms one as the performance division of Ford products and other to match the sales with rivals Buick, Oldsmobile and Chrysler in 1950s. Mercury also shared platform with Ford models like Mercury Cougar, Mercury Bobcat and Mercury Comet with Ford Mustang, Ford Pinto and Ford Falcon respectively. Mercury in 1945 merged with Lincoln into Lincoln-Mercury Division and was known as the junor Lincoln. Mercury in 1949 introduced integrated bodies with a new look and gradually modernised its look further which was consistently followed by Ford and Lincoln. Mercury had many identity changes from gussied up Ford to junior Lincoln later in 1970s Mercury distanced from Ford and introduced several unique models like Turnpike Cruiser, Park Lane, and Marquis. Mercury's competition was with American Motors high designed models and with Buick, Oldsmobile and Chrysler which were mid-priced.

Mercury joined Ford in late 1970s and introduced several full-size S-55 and Marauder which shared its features with that of Ford Galaxie 500/XL which were successful in racing. The latest Mercury models are Mercury Grand Marquis, Mercury Mariner, Mercury Milan, Mercury Mariner Hybrid and Mercury Mountaineer. Mercury has changed its logo from time to time in 1950s it was M with horizontal bars later in mid 80s it was the sign of cat and it has changed it from Cougar to highly styled M. The reason for the changes were never explained properly but it can be it is a stylized foot with a small horizontal wing at the top, an allusion to Mercury, Roman messenger of the gods. Since 1999, the Mercury logo has "Mercury" written on the top part of the logo.

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