smart

smart Car

SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car in 1980s and his idea made a company called Smart, formerly Smart GmbH (formerly MCC Smart GmbH), which is an automotive brand of Daimler AG, is a manufacturer of microcars and superminis based in Böblingen, Germany, produced in Hambach (France). MCC project at Daimler-Benz since 1990, which produced the before mentioned eco-sprinter and eco-speedster.

One of the first controversies at MCC was the name of the car itself. Nicolas Hayek insisted it retain 'Swatch' in some way: "Swatchmobile", or "Swatch Car". Daimler-Benz refused, and pushed for a neutral name. The final name settled upon was Smart, an acronym that had been previously used internally by MCC for Swatch Mercedes Art. Smart’s concept is to create automobiles that are sleek, slender and small enough to be easily parked frontwards in very small areas and are made to the choice of people who love small cars. Smart made it possible to park two or three cars in the same space where only one regular car can do it. This idea soon became known as the "Swatchmobile".

The former MCC make evolved into the German car builder Smart, which is currently a subsidiary of the car group Daimler AG. With headquarters in Böblingen, Germany, and production facilities at Hambach, France, Smart is specialized on the production of supermini and micro cars following the idea of Hayek. It is marketed as the "smart" in all lower-case, with the current Smart brand logo denoting a letter "c" for "compact" and an arrow for "forward thinking".

The company has its vehicles sold under the all low-case trade name “smart”, insisting on the small size of their cars. Apart from the original short Smart Fortwo, a sporty Smart Roadster, a limited production of 2000 concept Smart Crosstown and a supermini Smart Forfour were also offered. These have now been discontinued. There were also plans to introduce the French made cross-over based on the body of the ForFour and the AWD hardware of the Mercedes C-class with the name of Formore but this was cancelled. Smart ED, an electric, rechargeable version is being released in the UK as a lease vehicle on a limited basis. Smart now operates under the Mercedes-Benz Cars division of Daimler AG, offering the Fortwo as its only product.

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